PITTSBURGH — October 18, 2012 — The Mario Lemieux Foundation announced today the launch of the new www.mariolemieux.org website. The website features a new Lemieux Foundation logo package which showcases a modernization of the Foundation’s trademark shield, as well as a new look for Austin’s Playroom Project, an initiative of the Foundation that creates playrooms for children and families in medical facilities.  The website also includes an online store featuring new Foundation apparel.

To purchase the new Lemieux Foundation apparel, please visit the shop section of www.mariolemieux.org.  Apparel options include a new t-shirt, full-zip sweatshirt, polo and hat.  All proceeds benefit the Mario Lemieux Foundation.

“We are proud to launch this updated look for the Mario Lemieux Foundation brand,” said Andrew Parish, Marketing Manager of the Mario Lemieux Foundation.  “We will celebrate the Foundation’s 20th Anniversary next year, and we are excited to unveil a modernized logo and website that conveys a fresh new look for both the Lemieux Foundation and Austin’s Playroom Project.”

The Foundation’s newest project is the Mario Lemieux Center for Blood Cancers scheduled to open in December 2012 at the Hillman Cancer Center at the University of Pittsburgh Cancer Institute.  The center, established through a $3 million gift from the Mario Lemieux Foundation, will serve an estimated 25,000 patients a year and offer comprehensive diagnostic services, individually designed treatment plans and long-term follow-up services to patients with leukemia, lymphoma, Hodgkin’s disease, non-Hodgkin’s disease, multiple myeloma and other blood malignancies.

The Mario Lemieux Foundation is a 501 (c) 3 organization dedicated to raising funds for cancer research and patient care, as well as Austin’s Playroom Project, an initiative that creates playrooms for children and families in medical facilities.